Executive Thought Leadership Programmes for B2B Leadership Teams
Your senior leaders seen as the experts in your market, building trust that shows up in pipeline, hiring and reputation.
What is executive thought leadership?
Executive thought leadership is a structured programme that builds the public profiles of a company's senior leaders, so their expertise and point of view are visible to customers, talent, investors and the media. Kurogo, a London-based personal branding agency, runs these programmes on LinkedIn for B2B leadership teams. Each executive gets their own positioning and content lane, while all of them point towards shared company goals. It works because people trust people more than logos: in Kurogo's own research, 89.4% of buyers said they are more likely to trust a company's services when a senior leader is a recognised expert.
Who it's for
- CMOs and Heads of Marketing asked to raise the profile of the CEO and leadership team
- CEOs of mid-market and enterprise companies whose company page reaches almost nobody
- Professional services firms where partners and directors win the work
- Sales leaders who want their team seen as credible advisors, not just reps
- Leadership teams preparing for a raise, an acquisition or a major hiring push
How it works
We run the full Kurogo Model for each executive: Position them individually, Amplify them in a coordinated way, and Convert their combined audience towards company goals.
Weeks 1 to 2: Position. A two-hour kick-off workshop with the whole leadership team, followed by a 45-minute session with each executive. Each person gets their own Promise, Proof and Packaging. We optimise every profile so it reflects the company brand with individual nuance, and create consistent bios for speaking and media.
Weeks 3 to 4: Amplify. We give each executive their own content lane so they don't repeat each other. Lanes can be split by role (the CEO on industry direction, the CTO on technology, the HR director on talent), by region or by industry vertical. For most executives the mix is about 30% Growth content, 60% Authority content and 10% Conversion content. We set up a light approval process with your comms or legal team.
Ongoing: Amplify and Convert. Each executive gets a monthly content calendar and two 30 to 60 minute planning sessions a month. Every quarter we build a company lead magnet, such as a webinar, assessment or guide, that every executive drives towards. UTM links on every profile feed a simple dashboard, so you can see which leads came from which leader.
Their time: a 90 minute workshop and a 60-minute session at the start. After that, two short planning sessions a month and quick approvals. We've designed the process so it doesn't depend on busy executives chasing drafts.
What you get
Done-for-you, per executive
- An individual positioning strategy and optimised LinkedIn profile
- Speaker and media bio templates
- 10 to 20 posts a month, written in their voice, with bespoke carousels and graphics
- A monthly content calendar and two planning sessions a month
Across the programme
- A multi-executive content strategy so voices complement rather than duplicate
- A quarterly company lead magnet
- UTM tracking and a conversion dashboard
- Monthly reports per executive and for the whole programme, covering audience growth, engagement, profile visits, leads, speaking invitations and, where relevant, hiring metrics like application volumes
Results
Kurogo has built personal brands for leaders at companies including Intuit, Salesforce, BCG, McKinsey, The Telegraph and LifeArc.
Tungsten Automation came to us as an established market leader, but with an executive team whose online presence didn’t reflect their authority. Senior leaders were rarely posting and lacked confidence in how to show up online, resulting in missed opportunities to build trust with senior buyers. Over 6 months, the programme expanded from 4 to 6 executives and delivered 950,000+ executive impressions, outperforming their company page despite having fewer combined followers.
What it costs
Executive programmes are priced per executive. As a guide, our retainers start from £1,500 a month for light management and £2,500 a month for full management. Programmes run for an initial pilot of 4-6 months. For leadership teams who'd rather build in-house, our six-month private consulting costs £6,000.
FAQs
How much does an executive thought leadership programme cost?
From £1,500 a month per profile for light management to £2,500 a month per profile for full management. The total depends on how many leaders are involved and how many posts each one publishes. We'll scope it with you on a call.
Our executives are too busy. Will this work?
Yes. After the kick-off, each executive needs two short planning sessions a month and a few minutes to approve drafts. We write, design, schedule and report.
How do you stop our executives all saying the same thing?
Each one gets their own lane by role, region or industry. They share the company's overall positioning, but they cover different conversations for different audiences.
How do you measure ROI?
At two levels. Individually: audience growth, engagement, profile visits and speaking invitations. For the business: leads traced through UTM links, shorter sales cycles, more job applications and better offer acceptance rates.
We're in a regulated industry. Can we still do this?
Yes. We build a review step with your compliance or legal team into the approval process.
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