Personal PR for Founders and Executives
Get featured on the podcasts, publications and stages your clients pay attention to, then turn every feature into lasting credibility.
What is personal PR?
Personal public relations, or personal PR, is the work of earning coverage for an individual, rather than a company, in media their audience trusts. That includes press features, podcast interviews, expert commentary, bylined articles and speaking slots. Kurogo, a London-based personal branding agency, treats PR as the "earned" side of a personal brand. Working with specialist PR partners, we secure appearances that fit your positioning, then use each one on LinkedIn and your profile as proof of your authority. Coverage that sits in a press folder does little. Coverage your buyers see repeatedly changes how they see you.
Who it's for
- Founders with a strong story who've never been featured outside their industry
- Executives who want to be quoted as the expert voice on their sector
- Authors and speakers building a platform before a book, tour or launch
- Consultants who need recognisable logos ("as featured in") to justify premium fees
- Leaders whose LinkedIn presence is growing but who want third-party credibility to match
How it works
PR sits across the Kurogo Model. Your Position decides which stories and outlets fit. Appearances Amplify you to new audiences. And repurposing coverage into content, profile proof and sales material helps you Convert.
Week 1: Discovery and angles (Position). We interview you and pull out the stories, opinions and data that journalists and hosts will want. We match them to the outlets, podcasts and events your ideal clients follow.
Week 2: Media kit (Position). We write your short and long bios, speaker one-sheet and a list of talk topics and expert commentary areas.
Weeks 3 to 6: Outreach (Amplify). We pitch you to podcasts, trade publications, national press, conferences with tailored angles, not mass emails. Pitching is run by our specialist PR partners, working from the positioning and angles we've built with you, so your PR and your LinkedIn tell the same story.
Ongoing: Coverage and repurposing (Amplify, Convert). We prep you before each appearance with key messages and likely questions. Afterwards we turn the coverage into LinkedIn posts, clips and quotes, and add it to your profile's Featured section and "as featured in" proof.
Your time: one discovery workshop of 90 minutes, a short prep call before each appearance and the appearances themselves.
What you get
- A PR angle bank and target media list built from your positioning
- A media kit: bios, speaker sheet, talk topics and commentary areas
- Interview prep before every appearance
- Repurposed content from each piece of coverage, published on LinkedIn
- Profile updates so every feature becomes visible proof
- A monthly report of pitches, bookings and coverage
FAQs
What's the difference between PR and personal branding?
Personal branding is what you publish yourself. PR is what other people publish about you. The two work best together: coverage gives your content credibility, and your content gives coverage a home where your buyers see it.
How much of my time does it take?
Very little before the appearances. A discovery call at the start, short prep calls, then the interviews themselves.
Ready To Become Your Industry's Go-To Authority?
Kurogo is the go-to agency for turning your personal brand into a business-growth machine.