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Securing clients and growing your business without pouring money into ads is possible. The key lies in LinkedIn. Many professionals overlook its potential.

If you're a founder or CEO, chances are you've heard the same tired advice about LinkedIn: “Be consistent.” “Engage with others.” “Post value.

If you're a founder or CEO, chances are you've heard the same tired advice about LinkedIn: “Be consistent.” “Engage with others.” “Post value.”

Building a profitable personal brand in 2025 demands more than a few viral posts and a polished profile picture. It requires a shift in focus, away from attention and toward authority.

If you’re trying to generate leads on LinkedIn but feel stuck, you’re not alone.

If you’ve spent any time building your personal brand online, chances are you've come across the same tired strategies over and over again.

In an increasingly competitive B2B world, standing out requires more than just great products or services. Those are now table stakes.

Over the past four years, I’ve noticed something across every industry I’ve worked with: there’s always a small group of people who seem to rise above the rest.

LinkedIn is still the #1 platform for CEOs and business owners looking to build a personal brand, drive high-quality traffic, and attract ideal clients.

Let’s start with a bold truth: You can instantly beat half your competition just by showing up.

LinkedIn is still the #1 platform for CEOs and business owners looking to build a personal brand, drive high-quality traffic, and attract ideal clients.

Let’s start with a bold truth: You can instantly beat half your competition just by showing up.

Not long ago, most B2B decision-makers stayed behind the curtain. The brand spoke for them. The website, the pitch deck, the client list, that was enough. Not anymore.

Thought Leadership and personal branding aren’t just nice-to-haves anymore. But here’s the big question: How do you actually do it, consistently, and strategically?

In Kurogo’s latest research, we surveyed decision-makers, buyers, and founders across industries to understand one thing: How much does personal branding and thought leadership actually impact B2B?

In 2025, LinkedIn is no longer just a job-hunting platform - it’s where deals are made, brands are built, and influence is scaled. Whether you're a founder, CEO, or consultant, you’ve likely asked...

A common and costly mistake people make is assuming others will automatically care about their story and expertise.

At Kurogo, we use a three-pronged approach to position an expert as the Go-To Thought Leader in their industry. This framework answers crucial questions your audience asks.

The people who have the most impressive work, experience, and results are often the worst at talking about it—and because of that, they don’t have the reputation they actually deserve.

The simplest reason? More people knowing, liking, and trusting you will always be an advantage. When you have an established personal brand, everything becomes easier.

Personal branding is often misunderstood. Many assume it’s about self-promotion, ego, or becoming an online influencer. But in reality, personal branding is about reputation management.

If you’re still sceptical about the impact of personal branding, the numbers speak for themselves.

Why most content fails (and what to do instead)

One of the biggest mistakes people make with personal branding is focusing on content first instead of positioning. The reality? Positioning determines how seriously people take you.

Most entrepreneurs and professionals understand that personal branding is essential, yet many struggle to build an authoritative presence without resorting to tactics that feel unnatural.

Most entrepreneurs and professionals understand that personal branding is essential, yet many struggle to build an authoritative presence without resorting to tactics that feel unnatural.

One of the biggest mistakes people make with personal branding is focusing on content first instead of positioning. The reality? Positioning determines how seriously people take you.

Why most content fails (and what to do instead)

There’s a common misconception that running ads is the fastest way to build a personal brand. But here’s the truth—ads only amplify what’s already working.

Before even thinking about paid advertising, you need a solid organic strategy. Many people make the mistake of jumping into ads too early...

Many people build personal brands for visibility, but the real goal is to turn that visibility into meaningful opportunities—clients, customers, job offers, partnerships, or investments.

Now that you’ve raised awareness with Top Of Funnel (TOF) content, it’s time to build trust.

You’ve built awareness, you’ve earned trust—now it’s time to move things forward with Bottom of Funnel (BOF) content. This is where the magic happens.

Posting on LinkedIn isn’t just about showing up—it’s about making sure the right people notice you.

For decades, if not centuries, B2C companies have relied on trusted and well-known faces to endorse their products and services. From celebrities to influencers and famous doctors, companies have p...

In today’s business landscape, trust is everything. With brand trust at an all-time low, personal reputation has become the key differentiator. People are more likely to do business with those they kn

Thought leadership has become a cornerstone of modern personal branding, particularly on platforms like LinkedIn. As professionals and businesses strive to stand out in the increasingly crowded onl...

The single biggest barrier to business growth is a single syllable, 5 letter word:Trust.You've probably faced it before yourself...

Personal branding is talk of the town at the moment. In this blog post, we will show you what it actually means!

In this definitive guide, we’ll show you how to create a standout LinkedIn profile that encourages visitors to follow you, screams credibility and helps you turn followers into paying customers.

An effective personal branding strategy will open up a world of opportunity for you in your career and business. Still not convinced? Here are 9 personal branding stats that prove it!(Even we were ama

Personal branding is the deliberate and intentional process of framing your unique combination of skills, experience, values, and personality to develop a positive reputation.

We've gathered some of the best personal brand examples. These successful individuals have honed their brand and leveraged it to achieve their professional goals.

In this blog we explain the key personal brand mistakes people make, and how to avoid them.

Personal branding is not about forging a false representation of yourself. It's about framing the experience and expertise you do have in the best way possible in order to build trust at scale.