Common questions from founders, CEOs and marketing leaders considering personal branding. Covers pricing, process, results, timelines and the difference between a personal branding agency, a ghostwriter and a PR firm.
Kurogo is a UK-based personal branding agency for founders, CEOs and marketing leaders. The agency builds personal brands using the Kurogo Model (Position, Amplify, Convert) to turn founder visibility into pipeline. Services include positioning strategy, LinkedIn ghostwriting, content production, profile management, PR, podcast bookings and funnel building on both a done-for-you and done-with-you basis.
Typically Kurogo's primary clients for their done-for-you service are founders, CEOs and MDs at 11 to 200 employee companies with over £1m in revenue. Common industries include consumer brands, professional services, technology, financial services, management consulting and marketing. Secondary clients are Heads of Marketing and CMOs tasked with amplifying their CEO's voice. For their done-with-you programs, Kurogo works with individuals, early stage founders, exec teams and solopreneurs.
A PR firm earns press placements and media coverage. Kurogo builds owned audience on LinkedIn and adjacent platforms, then converts it to pipeline. Kurogo also offers PR services, but use PR alongside social media content to build third-party credibility. Kurogo creates direct distribution and inbound demand. Most clients need both.
A LinkedIn ghostwriter writes posts. Kurogo runs a full personal branding operation: positioning strategy, content production, profile management, PR, podcast bookings, funnel building and conversion infrastructure. Ghostwriting is one input. Kurogo provide a full service personal brand strategy and team
Kurogo's done-fo-you retainer is built for businesses with 11 to 200 employees and over £1m in annual revenue. Below £1m, the Accelerator (£2,497) is the right entry point. Larger scale-ups typically expand into multi-executive programmes covering the CEO, leadership team and selected operators across multiple platforms.
Yes. The first phase of every engagement is positioning and profile rebuild before any content goes live. Starting from zero is often easier than fixing scattered content because the positioning, voice and audience can be built deliberately from day one.
Yes. The Kurogo client base spans the UK, US, middle east and asia across technology, eCommerce, marketing, media, finance, B2B SaaS and healthcare. The methodology, content frameworks and platform expertise apply globally. Time zone overlap is the only practical constraint, handled through the weekly interview and review cycle.
UK personal branding agencies sit in three pricing bands: £1k to £3k for solo freelancers and lite retainers, £3k to £8k for full-service done-for-you programmes, and £10k to £25k for integrated media management covering LinkedIn, PR, podcast and video. Kurogo's Done-For-You retainer starts at £3,000 per month.
The done for you retainer covers positioning strategy, LinkedIn ghostwriting, content production, profile management, engagement and analytics. Some engagements include podcast bookings, PR support and funnel-building assets where relevant. Client time commitment reduces to roughly one hour per week once the voice model and content rhythm are established.
Retainers run on a thirty-day notice period after the minimum term.
Authority is established from month 1 through a refined positioning strategy and updated profiles. Engagement lift typically appears within 1-2 months of posting. Pipeline impact lands at 90 to 180 days depending on offer clarity and sales cycle. Mike, an advisor client, generated £13k of new business in his first month. Most retainer clients see measurable commercial outcomes by month six.
Once voice capture and content rhythm are established, client time commitment reduces to roughly one hour per week. That covers the weekly interview, content approvals and strategic check-ins. Onboarding and the first six weeks are more intensive, with positioning workshops and profile rebuild typically requiring 5 to 6 hours over the course of the first month.
For their done-for-you clients, Kurogo writes everything. The client supplies opinions and stories through recorded interviews. The Kurogo team turns that material into posts in the client's voice, designs the visuals, manages the posting schedule and handles comment engagement. The client approves posts before they go live.
Through structured interviews and voice modelling. Every retainer starts with positioning workshops and a tone of voice audit covering existing posts, speech patterns, opinions and writing samples. Weekly or bi-weekly recorded interviews capture fresh ideas and phrasing. The voice model is refined over the first ninety days until posts read indistinguishably from the founder.
Onboarding runs over the first thirty days. Week one is deep dive interviews and research. Week two is psitioning strategy development, profile rebuild, Week three is content strategy. Week four is the first content batch and approval rhythm. Week five is launch and initial review. By day thirty the engagement is in steady-state weekly rhythm.
Weekly interviews of 30 to 60 minutes capture content material. Monthly performance reviews cover analytics, pipeline impact and strategic adjustments. Quarterly reviews recalibrate positioning, offer alignment and commercial outcomes. Additional ad-hoc support is available throughout the engagement via email or shared workspace.