Personal Brand Content Creation for Founders, Executives and Experts
A steady flow of posts, carousels and graphics that turn your expertise into reach, trust and enquiries.
What is personal brand content?
Personal brand content is the posts, carousels, graphics and other material a person publishes under their own name to build a reputation in their field. Done well, it does three jobs: it reaches new people, it proves expertise and it gives the right readers a reason to get in touch. Kurogo, a London-based personal branding agency, produces this content for founders, executives and experts, mainly for LinkedIn. We turn each client's knowledge into a library of ideas, then write and design content from it. Kurogo's team has produced over 60,000 posts.
Who it's for
- Founders and executives with deep expertise and no time to turn it into content
- Coaches, consultants and advisors whose best thinking is locked in guides, decks and client calls
- People already posting who get likes but no saves, shares or enquiries
- Experts tired of templated posts and AI-written content that sounds like everyone else
- Marketing teams who need a specialist to produce content for one or more leaders
How it works
Content is the Amplify stage of the Kurogo Model. It works best when Position is already clear, and when each piece has a job in Convert.
Week 1: Extract your IP (Position). We interview you and gather everything you've already made: guides, decks, talks, podcasts, newsletters. We break it into building blocks, each one a single idea that can become a post. For one client, three existing guides became 35 building blocks.
Week 2: Content strategy (Position, Amplify). We set your content pillars and your mix of three content types. Growth content is broad and easy to engage with, so it brings in new followers. Authority content teaches through frameworks and how-I stories, so it builds trust. Conversion content, like case studies and lead magnet giveaways, turns that trust into leads.
Week 3: Formats and design (Amplify). We match each idea to a format. Stories work as text posts. Frameworks and comparisons work as carousels, cheat sheets and infographics. Everything is designed for LinkedIn's 4:5 format and your visual identity.
Week 4 onwards: Produce, approve, publish (Amplify, Convert). Every piece follows our 3C system: Concept, Copy, Creative. The creative adds something the words don't, rather than repeating them. You approve each piece in a shared calendar. We schedule, publish and report on what's driving saves, shares, profile visits and followers.
Your time: one long interview at the start, then one 60-minute content call a month and around 20-30 minutes a week to approve content.
What you get
Done-for-you
- A content strategy with pillars and a Growth, Authority and Conversion mix
- 10 to 20 posts a month depending on scope, written in your voice
- Bespoke carousels, cheat sheets and infographics, included as standard
- Scheduling, publishing and a monthly content performance report
Done-with-you: our six-month consulting programme (£2,500) teaches you our content system, including the 3C framework and post types that work on LinkedIn.
Results
Olly, co-founder of Soar With Us, saw a 397,000% increase in visibility over the first year working with us on his content, as well as building a 15,000 strong email list and generating a consistent pipeline of leads.
Another client, Jonathan, shared this:
"I reached out to Kurogo for assistance with regular posting. I'm really happy with the outcome. Increased reach and circulation of readership and many more people contacting me off the back of the posts" - Jonathan Leafe
What it costs
Done-for-you content starts from £1,500 a month for light management, or £2,500 a month for full management, which includes community management. Depending on scope, that's 10 to 20 posts a month, with bespoke carousels and graphics included as standard. Our six-month consulting programme costs £2,500.
FAQs
How much does personal brand content cost?
From £1,500 a month for light management, or £2,500 a month for full management. Building it yourself with our guidance costs £2,500 through our six-month consulting programme.
What kind of content works best on LinkedIn?
A mix. Personal stories tend to bring in the most new followers. Teaching content, especially frameworks, gets saved the most. Case studies and lead magnet posts bring in leads. We plan all three.
Will it sound like me?
Yes. Every idea comes from your own expertise and stories, and we fix your tone with you before the first post goes live. You approve everything.
I'm in a niche industry. Will content still work?
Usually better. A smaller market means less competition for attention. Most people in specialist industries don't post well, so the gap is easier to take.
What if I already have a marketing team?
We work alongside them. They look after the company brand; we produce your personal content and share the calendar so the two support each other.
Ready To Become Your Industry's Go-To Authority?
Kurogo is the go-to agency for turning your personal brand into a business-growth machine.