LinkedIn Growth for Founders, Executives and Experts
More of the right people seeing, following and trusting you on LinkedIn, without you spending your week on it.
What is LinkedIn growth?
LinkedIn growth is the work of increasing how many relevant people see, follow and engage with your LinkedIn profile, then turning that attention into trust. At Kurogo, a London-based personal branding agency, it means growing three audiences in order: your wider industry, your niche and your ideal clients. It is not about followers for their own sake. We do it by positioning your profile so visitors have a reason to follow, publishing a planned mix of content, and engaging with the people you want to reach. Kurogo has built over 400 personal brands in the last 7 years.
Who it's for
- Founders who have real expertise to share but don't feel like their presence doesn't reflect their true authority
- Executives whose audience is still mostly colleagues and ex-colleagues
- Consultants and advisors who post in bursts, get the odd spike, then go quiet for months
- Anyone with a launch, raise, book or career move coming who needs a bigger audience before it lands
- Heads of Marketing who need the CEO's reach to carry the company's message
- Those who want to generate more leads, nurture their existing sales pipeline and build a brand people buy from
How it works
LinkedIn growth follows the Kurogo Model: Position, Amplify, Convert. Growth sits in Amplify, but it only compounds if Position comes first. A bigger audience landing on a weak profile is wasted attention.
Week 1: Discovery and audit (Position). One onboarding call where we learn your goals, story and expertise. We then audit your profile, your past posts and the top voices in your industry, so we know what already works before we commit to a plan.
Week 2: Positioning strategy (Position). We define your ideal audience and your Promise, Proof and Packaging, then walk you through it on a call.
Week 3: Profile and content plan (Position, Amplify). We rebuild your headline, banner, About and Featured sections so visitors become followers. We plan your first month of content using our Growth, Authority and Conversion mix.
Week 4: Content review (Amplify). We go through your first two weeks of drafts together, so tone is fixed on paper rather than in public.
Week 5 onwards: Live and growing (Amplify, Convert). Posts go out on a set schedule. We engage with your target audience and send 400 connection requests a month to people who match your ideal client profile. Every month you get a report on reach, followers, profile visits and who is following.
In our own data, reach outside your existing network predicts new followers better than any other metric, so we write for people who don't know you yet.
Your time: one discovery workshop of (90 mins), two shorter calls (60 mins) in month one, then around 30 minutes a week approving posts in a shared calendar, plus a 90 minute report and strategy call once per month.
What you get
Done-for-you
Month 1: Positioning Process as laid out above, which includes:
- Full personal brand positioning strategy
- Content strategy build
- Community engagement list and audience engagement strategy
- Full profile optimisation
- 2x weeks of fully drafted content
- 2x weeks of additional content ideation
DFY also includes 2x conversion projects:
- Month 1: Lead magnet build, landing page and 4x email nurture sequence
- Month 5: Magnum Opus lead magnet build, landing page, 4 email nurture sequence
- Automated outbound DM sequence incorporated into connection requests
- Report on leads generated and guidance on how to engage
Month-to-month
- Ongoing positioning development
- Ongoing profile optimisation
- Ideation and drafting of 3-5 posts per week
- Full graphic design and media creation where needed
- 80-100 connection requests sent per week
- 100+ company page invites per month
- All inbound comments managed
- 10 outbound comments per week (Interacting with industry leaders, peers and target ICPs)
- Connection requests accepted/rejected
- Warm lead signal Identification (Identification of ICPs showing buying or engagement signals across LinkedIn)
- Monthly lead list (breakdown of name, title, company and LinkedIn profile for new connections, warm/hot leads)
- Strategic guidance on engaging warm leads identified above
- Monthly reporting and analytics
- Ongoing content strategy development
- Weekly performance and logistical updates
Done-with-you: if you'd rather write your own posts, our six-month consulting programme (£2,500) teaches you the same system with expert guidance.
Results
Debbie is an entrepreneur who works with Channel 4 and McKinsey & Co. She needed to be seen as a thought leader without spending hours on content. We built two pillars: industry thought leadership around news and research, and broader entrepreneurial insight to widen her reach. In 90 days her views grew 107% to over 1,000,000, with 10,494 profile visits and 15,689 engagements. She has since passed nearly 12,000,000 views.
“It’s been amazing. You’ve made it super easy for me, and you’ve nailed the tone from the off — a breath of fresh air compared to previous engagements.” - Debbie
What it costs
Done-for-you LinkedIn growth starts from £1,500 a month for light management. Full management, which adds deeper strategy support and community management, starts from £2,500 a month. Both include 10 to 20 posts a month depending on scope, with bespoke carousels and graphics as standard. If you'd rather do it yourself with expert guidance, our six-month consulting programme costs £2,500.
FAQs
How much does LinkedIn growth cost?
Light management starts from £1,500 a month and full management from £2,500 a month, depending on posting volume and how much community management you need. If you want to do the work yourself, our six-month consulting programme costs £2,500.
How long until I see results?
Your first posts go live 3 to 4 weeks after you sign, once positioning and your profile are in place. Most clients see reach and profile visits move within the first 90 days. In Debbie's case, views more than doubled in that window.
Will I get followers who aren't my audience?
Some, yes, and that's useful. Broad engagement helps the algorithm show you to more people. It only becomes a problem if none of your ideal clients are seeing your posts, which we check every month in your audience data.
How much of my time does it take?
After the first month, around 30 minutes a week to approve posts, plus a monthly 60 minute call. The one long meeting is at the start.
Do you use engagement pods or automation?
No. Pods and automated engagement inflate numbers with the wrong people and put your account at risk. We grow audiences through positioning, content and real conversations.
Ready To Become Your Industry's Go-To Authority?
Kurogo is the go-to agency for turning your personal brand into a business-growth machine.