950,000+ executive impressions in 6 months

Before Working With Kurogo

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• Tungsten were a market leader, but their executive presence didn’t reflect this online
  • Senior leaders were rarely posting and lacked confidence in how to show up
  • Existing content felt overly corporate, CTA-driven, and transactional
  • Execs were worried about sounding promotional or misaligned with the brand

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• That meant that they were missing an opportunity to support:
  • Enterprise account engagement
  • Event attendance
  • Cross-sell and upsell conversations

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• They weren’t just losing out on awareness, they were losing trust and mindshare at executive level, missing out revenue from new and existing clients.

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• Tungsten were recommended to us as specialists in executive personal branding because they needed an agency that understood:
  • Enterprise dynamics
  • Multiple exec stakeholders
  • Global audiences

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• On top of that, they did not have the internal skillset or resource to do this properly in-house

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• We began with a full audit of each executive’s personal brand before engagement

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• We presented an initial strategy outline highlighting:
  • Gaps in positioning
  • Missed opportunities for authority
  • Inconsistencies across the exec team

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• Once signed:
  • We ran an in-depth interview with the marketing team
  • Followed by individual deep-dive interviews with each executive

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• This uncovered:
  • Why execs weren’t posting
  • Where confidence was lacking
  • What content felt “safe” vs effective
  • What needed to be prioritised for impact

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• Constraints we were working with:
  • Executives were extremely time-poor
  • Strict brand and communications guardrails existed (which we helped define and formalise)
  • Strong fear of sounding promotional
  • A complex, global audience
  • 4–6 executives, each with:
    • Different personalities
    • Different remits
    • Different opinions

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• Our challenge was to amplify individual voices while maintaining strategic alignment across the leadership team.

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Our Work

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What we delivered

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• Individual positioning strategies for each executive
• Fully rewritten and optimised LinkedIn profiles
• Bespoke content strategies aligned to:
  • Each exec’s role
  • Their audience
  • Tungsten’s broader brand narrative
• End-to-end content execution:
  • Ideation
  • Copywriting
  • Publishing
  • Community management
  • Performance analysis

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Why we took this approach

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Enterprise buyers trust people who help them think.

Rather than turning execs into company spokespeople, we positioned them as:

• Credible industry translators
• Leaders with a point of view
• Individuals worth following in their own right

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Why we didn’t use alternative approaches

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We deliberately avoided:

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• One-size-fits-all executive playbooks
• Founder-style personal branding (these were enterprise leaders, not startup founders)
• Repurposing company posts as “personal content”
• High-volume posting

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We also avoided overly personal content.

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Where personal moments were used, they were always:

• Relevant to work
• Insight-led
• Valuable to Tungsten’s audience

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How we delivered it (workflow)

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First 30 days

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• Deep immersion into the business
• Market and competitor analysis
• ICP definition
• Positioning strategy creation
• Profile optimisation
• Content strategy sign-off

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60 days onwards

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• Monthly content planning and execution
• Bespoke copywriting per executive
• Publishing and community engagement
• Monthly performance analysis
• Iteration based on real engagement data

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Executives simply:

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• Joined one structured monthly call
• Answered targeted questions
• Approved content via a simple Notion calendar

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What worked

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• Clear positioning before posting
• Exec-specific POVs instead of generic “leadership content”
• Conversational authority, not promotion
• Consistency without volume

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Small details that had a big impact

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• Full profile rewrites and headline reframing
• Documented POV boundaries for each executive
• Bespoke comment strategies per exec
• Role-specific framing of product news:
  • Technical leaders focused on depth and use cases
  • Senior leaders focused on vision and direction

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How we iterated

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• Tracked:
  • Views
  • Likes
  • Comments
  • Follower growth
  • Engagement averages
  • Running totals
• Analysed performance monthly
• Fed learnings directly into the following month’s strategy

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Tools we used

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• LinkedIn
• Internal tracking dashboards (views, engagement, growth, post-level performance)
• Simple Notion content calendars for fast exec approval

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Their Results

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• Executives generated 268,890 combined impressions in a single month
• Achieved with a combined following of ~23,000
• Tungsten’s company page (~60,000 followers) averaged ~17 likes per post during the same period

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Before

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• Minimal executive posting
• Low engagement
• Corporate tone
• Missed trust-building opportunities

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After

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• Consistent executive visibility
• High-quality engagement from senior buyers
• Clear individual authority across the leadership team
• Social became a strategic layer of enterprise growth

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Testimonial

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• Results in 30 days: Engagement exceeded their previous 90-days combined
• Results in 90 days: Nearly 270k monthly executive impressions
• Results in 6 months: Programme expanded from 4 to 6 ****executives, over 950,000 impressions
• Results in 12 months: Executive social now embedded as part of Tungsten’s go-to-market strategy
• ROI: Influenced pipeline, shortened sales cycles, improved enterprise account engagement and supported upsell and cross-sell conversations