Jack generated £100,000 in 90 days of working with us

revenue

£18.3M

3-year growth

187%+

employees

~100

Jack Rubin

Jack Rubin is the CEO of Purdy & Figg. We took over end-to-end management of his LinkedIn - ideation, copywriting, publishing and strategic engagement. In 90 days, his visibility increased from 66,121 views to 879,140 views, and by month six he had surpassed 1.2 million views with consistent 20,000+ view posts, positioning him as a credible industry voice.

Schedule Chat

The Problem

‍

Jack didn’t lack credibility when he came to us. Purdy & Figg was:

Sunday Times Top 10 Fastest Growing UK Company
Used in 1M+ households
Seeing 187%+ 3-year growth

But on LinkedIn his presence didn’t reflect that credibility.

9,048 followers
Content was mostly announcements
No defined positioning
No strategic network growth

He wasn’t building the right narrative or shaping perception of himself and the brand effectively.

‍

The Objective

Jack wanted to become the mouthpiece for Purdy & Figg — its culture, milestones, vision and industry impact. He wanted to be positioned as a credible expert in ecommerce and challenger branding, build relationships with senior stakeholders and grow a high-quality, strategic network.

So we needed to create content that reflects a seasoned operator, not a “build in public” startup founder.

‍

Our Approach

‍

Step 1: Positioning Before Posting

We began with:

A 90-minute deep dive interview
Audit of his current presence
Competitor & inspiration analysis
Development of a full positioning strategy deck

We defined his positioning strategy, including:

Jack’s brand archetype
His core narrative
The audience psychographics
A clear tone of voice: Seasoned, playful, trustworthy

After reviewing positioning, we then created his content and community:

Growth, Authority, Conversion split (8 Growth posts, 3 Authority posts, 1 Conversion post each month)
Content pillars and key topics
Key profile list for engagement

‍

Step 2: Amplification & Network Strategy

We took full ownership of:

Content ideation
Copywriting
Publishing
Community management
Strategic connection growth

Jack’s role was to share insights, business updates, perspective

Our role was to manage everything else - the entire end to end process.

‍

The Results

‍

Before Kurogo:

9,048 followers
66,121 views (in his previous 90 days)
Ad hoc posting

After 3 Months

10,840 followers
879,140 views
1,229% increase in visibility in 90 days.

After 6 Months

14,323 followers
1,202,363 views
Posts averaging 200+ reactions and 21,000+ views

His content consistently outperformed his historical baseline.

‍

What Changed

‍

More importantly, Jack went from posting updates to shaping the narrative around himself and the brand.

He now consistently shares:

Challenger brand thinking
Industry commentary
Business philosophy (focus, simplicity, action)
Culture and leadership insights

He is now seen as a credible ecommerce operator.

‍

Explore Other Case Studies

1,021,073 Views in her first 90 days! (+107% vs. previous period)

Debbie is a seasoned entrepreneur who has worked with Channel 4 and McKinsey&Co. In just 90 days, we grew her views by 107% to over 1 million, generating 10k+ profile visits and 15k+ engagements, cementing her status as a UK thought leader.

Learn more

Over 4 million impressions and 28,000 followers in 12 months

Shan is the founder and CEO of the leading creator economy agency, Genflow. After working with the likes of Anthony Joshua, Grace Beverley, Ali Abdaal and Iman Gadzhi, Shan had built a $100M valuation agency by aged 34. We helped him to go from under 4,000 to just over 27,000 followers, sell his accelerator twice and generate 4 million impressions in the process within 12 months.

Learn more

Read all case studies

Leaders We’ve Worked With

At Kurogo, we've had the privilege of working with a diverse range of professionals, from industry-leading CEOs and eCommerce entrepreneurs to innovative thought leaders and creatives.

Schedule Chat