How to 10X Your Presence On LinkedIn 90 Days Or Less

If your LinkedIn content isn’t driving clients or revenue, it’s likely because you’re focusing on posting instead of positioning. Chasing views without building trust often keeps you under 10,000 followers and away from your first client. This guide shows a proven process to achieve both visibility and revenue.

Why Trust is the New Currency

Trust bridges the gap between views and paying clients. Today’s market is crowded and commoditised, making it harder to stand out. Studies show a 60% trust gap between business perception and audience belief. Without trust, your views won’t convert.

Building authority is essential for turning attention into opportunities.

The Keys to Building Authority and Trust

1. Position Yourself as an Authority

• Promise: Show the transformation you deliver. Be clear about the value you provide.
  
  
• Proof: Back claims with testimonials, media features, or measurable results.
  
  
• Packaging: Present your unique blend of skills, experience, and personality to stand out.
  
  

2. Optimise Your LinkedIn Profile

• Include your promise and proof in your tagline.
  
  
• Use a cover photo that highlights achievements, press features, or key affiliations.
  
  

3. Content Strategy for LinkedIn

• Awareness: Reach new audiences with engaging content.
  
  
• Trust Building: Deliver value that earns credibility and positions you as an expert.
  
  
• Conversion: Make next steps clear for your audience to work with you.
  
  

Writing Engaging LinkedIn Content

Follow this formula for posts that build trust and go viral:

1. Find the Right Angle: Take a unique or contrarian perspective to spark curiosity.
   
   
2. Craft a Compelling Hook: Start with a cliffhanger or promise immediate value.
   
   
3. Deliver Digestible Value: Keep insights approachable through storytelling, tips, or relatable examples.
   
   
4. Mic Drop Takeaway: End with a memorable conclusion that sticks with your audience.
   
   

Common Pitfalls to Avoid

• Focusing only on growth content can attract followers but fail to build trust.
  
  
• Overly salesy posts can drive conversions but alienate audiences.
  
  
• Neglecting authority-building content prevents genuine client relationships.
  
  

Balance awareness, trust, and conversion content for sustainable results.

FAQs

Q: Why isn’t my LinkedIn following growing?
A: If you focus solely on growth posts, people won’t have enough reason to trust you. Authority-building content helps followers become clients.

Q: What content should I prioritise?
A: Mix awareness, trust-building, and conversion-focused posts to maintain a well-rounded strategy.

Q: How can I make content more engaging?
A: Keep posts concise, valuable, and relatable. Use storytelling, education, or entertainment to deliver promised results.

Q: Why is positioning important?
A: Strong positioning establishes authority and gives your audience a reason to trust and choose you over competitors.

By prioritising trust, authority, and positioning, you can turn LinkedIn from a simple posting platform into a powerful revenue-generating engine for your business.

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