How Our LinkedIn Agency Helped Debbie Generate 10M Views and £580M in Backing

In a world flooded with noise, Debbie stood out. Working with a specialist LinkedIn agency, she bypassed the content treadmill and built real authority.

She didn’t do it by posting every day. She didn’t go viral. And she certainly didn’t spam her network.

Instead, she built a personal brand that quietly generated over 10 million views, 21,000+ new followers, and helped raise £580 million in investment. All through a repeatable three-step system our agency designed to build trust at scale.

In this breakdown, we’ll show you exactly how she did it, and how you can apply the same system to become the go-to authority in your industry without selling your soul.

Why Your Competitors Are Winning (Even If They're Not Better)

Markets are tighter. Sales cycles are longer. And buyers are more sceptical than ever.

It’s frustrating. You know your product is better. You know you deliver exceptional results. Yet prospects keep going with the louder, flashier alternative.

What gives?

The answer is trust.

Right now, trust is at an all-time low. According to PwC, 90% of business leaders think they’re trusted. But only 30% of customers agree. That’s a 60-point gap, and it’s costing companies millions.

Trust has become the new currency. And without it, even the best offers get overlooked.

Why Personal Branding Is the Shortcut to Authority

People don’t trust faceless brands anymore. They trust people.

The data is clear:

• 81% of buyers trust a company more when its leadership is active online.
  
  
• 45% of a company’s market value is tied to the CEO’s reputation.
  
  
• 83% of prospects say leadership reputation impacts whether they’ll work with a business.
  
  

And in 2025, there's one platform that dominates for building that trust: LinkedIn.

The Authority Engine: 3 Steps to Build a Brand People Trust

After working with over 250 leaders, including execs at Salesforce, McKinsey, and KPMG, we’ve developed a system we call The Authority Engine. It’s the same framework Debbie used to launch a government-backed task force and raise over £580M.

Here’s how it works.

Step 1: Positioning - Get Clear on Your Brand

The messenger matters as much as the message.

If your profile doesn’t reflect your credibility, your audience won’t either.

Ask yourself:

• Does your online presence reflect the value you bring?
  
  
• Would a stranger scroll your profile and see a leader they’d trust?
  
  

This step is about more than polishing your LinkedIn bio. It’s about strategically positioning yourself as a leader your market can believe in.

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Step 2: Amplify - Share Your Expertise at Scale

You don’t need to post every day. But you do need to show up with clarity and consistency.

Here’s why:

• Google’s 7-11-4 rule says people need 7 hours of interaction across 11 touchpoints in 4 locations before they truly trust you.
  
  
• Content is your 24/7 salesperson. It builds trust while you sleep.
  
  

You don’t need to go viral. You just need to teach, tell stories, and show proof. Think of your content in three categories:

• Awareness: Broad posts to boost reach.
  
  
• Authority: Teach something useful. Share frameworks, insights, proof.
  
  
• Conversion: Case studies, testimonials, soft offers.
  
  

Step 3: Convert - Turn Visibility into Opportunity

Trust is great. Revenue is better.

The biggest mistake we see? People build reach but have no system to convert that attention into clients, advocates, or investors.

That’s where your conversion ecosystem comes in. Whether it’s:

• A free lead magnet
  
  
• A simple “DM me for more info” CTA
  
  
• Or a clear profile funnel that drives people to your calendar
  
  

Make sure there’s a path from attention to action.

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Why LinkedIn Is Your Best Channel in 2025

There’s no platform like LinkedIn right now:

• 61M+ senior decision-makers
  
  
• 2x higher buying power than Facebook users
  
  
• 10x more reach for personal profiles vs. company pages
  
  

If you’re a founder, consultant, or exec, LinkedIn is your front line. And it’s still in its golden age - for now.

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Real Results. Real People.

This isn’t just theory. Here’s what’s possible when you implement the Authority Engine:

• Debbie: £580M raised, 10M+ views, LinkedIn Top Voice
  
  
• Shan: 4M+ impressions, sold out two accelerators
  
  
• Anna: 900k+ impressions and steady inbound demand
  
  
• Mike: £20K in new business within two months
  
  

And hundreds more.

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What Would More Trust Do for Your Business?

Ask yourself:

• What if 10x more people saw your content weekly?
  
  
• What if your credibility was obvious before the first call?
  
  
• What if leads came in already warmed up and ready?

That’s the power of strategic personal branding.

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Want Help Building Your Authority Engine?

At Kurogo, we build personal brands for founders, CEOs, and execs who want to position themselves as thought leaders - and use that authority to generate real results.

Our process includes:

• In-depth interviews to capture your story
  
  
• Market analysis and brand audits
  
  
• Positioning statements (promise + proof)
  
  
• Full LinkedIn profile rebuild
  
  
• Content strategy and your first month of content ideas
  
  

If you're looking for a LinkedIn agency that combines strategy, content, and positioning, we'd love to show you what that looks like in practice.

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Final Thought: Trust Wins

The loudest voice doesn’t always win. But the most trusted one does.

You don’t need to shout louder. You just need to show up sharper, with a system that builds visibility, credibility, and trust.

Debbie did it. So can you.

Start now. Stand out tomorrow.

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