If you’re trying to generate leads on LinkedIn but feel stuck, you’re not alone. Many founders, consultants and service providers know they do great work, but they’re not sure how to talk about it. Or worse, they worry that promoting themselves will come off as cringey or arrogant.
The truth is, you don’t need to be the loudest person on the platform to win attention. You just need a strategy that helps you speak to the right people in the right way.
In this article, we’ll walk through a proven 30-day LinkedIn content plan that helps you attract attention, build trust and generate qualified leads. No cold DMs. No cringe tactics. No constant self-promotion. Just a simple strategy we’ve used with over 200 clients, including CEOs, founders and senior consultants across a wide range of industries.
Why LinkedIn Is Still the Smartest Place to Focus
If you sell to other businesses, LinkedIn remains one of the most powerful platforms for generating inbound leads. Stats show that there are over 65 million decision makers on the platform, whilst 80% of B2B leads sourced through social media come from LinkedIn. Yet most people don’t take full advantage of the opportunity. Often, they’re unsure what to post or feel uncomfortable putting themselves out there.
What you need is a content strategy that helps you stand out and positions you as someone worth paying attention to.
A 30-Day Plan That Builds Authority and Generates Leads
At a high level, this strategy focuses on three core goals:
- Gain attention
- Build authority
- Drive conversions.
These align with the natural stages of the buyer journey. First, someone becomes aware of you. Then, they begin to trust you. Eventually, they reach out or respond to a call to action.
To move people through that journey, your content needs to serve different purposes. Some posts are there to boost visibility. Others demonstrate expertise and credibility. And one post each week is designed to turn engagement into leads.
The structure is simple. Post three to five times a week, ideally Monday through Friday. You can reuse top-performing posts on weekends.
Mondays and Fridays are for reach: personal stories, relatable moments or strong opinions. Tuesdays and Thursdays focus on value, deeper advice or insights. Wednesdays are fversion, share posts that offer something practical or helpful and prompt people to engage.
What to Say (Without Feeling Cringe)
One of the biggest mindset blocks people face is the fear of sounding self-promotional. But here’s what you need to remember. Your audience is not obsessing over your every post. Most won’t even remember what you shared last week.
Your goal is not to impress. It’s to help. And the best way to do that is by teaching through your own experiences. When you share a win, don’t stop at the outcome. Talk about the process. Share the steps, challenges, decisions and learnings. This turns your story into something your audience can apply themselves to.
When you do that consistently, people start to see you as an authority. And that’s when inbound leads begin to come in.
Turn Comments Into Conversations
Midweek is the best time to lean into conversions. This doesn’t mean hard-selling your offer. It means offering real value. For example, share a free resource, framework or guide and invite people to comment if they want access.
Why ask for comments? Because they give you a natural reason to follow up. You already know the person is interested, so the DM conversation feels warm and relevant, not cold or spammy.
Another great tactic is to use a poll. Ask your audience what their biggest challenge is in your area of expertise. Make sure the options all relate to problems you can solve. Every vote or comment becomes a potential lead.
Consistency Is What Delivers Results
This approach works, but only if you commit to it. You won’t build a strong personal brand with two or three posts. It takes a full month of visibility to build traction, and ideally, you should keep going long after that.
If you’ve ever wondered how someone in your space gets all the best opportunities, this is likely why. They’re visible. They’re clear on what they do. And they’ve earned trust.
There’s no reason you can’t do the same.
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